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970515s1996 nyuab b 001 0 eng |
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|a Zeithaml, Valarie A.
|9 13088
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|a Services marketing /
|c Valarie A. Zeithaml, Mary Jo Bitner.
|
260 |
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|a New York :
|b McGraw Hill,
|c c1996.
|
300 |
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|a xx, 700 p. :
|b ill., maps ;
|c 25 cm.
|
440 |
|
0 |
|a McGraw-Hill series in marketing.
|9 1624
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504 |
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|a Includes bibliographical references and index.
|
650 |
|
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|a Service industries
|x Marketing
|9 706
|
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|
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|a Customer services
|9 9884
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|a Marketing
|9 864
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|a Bitner, Mary Jo
|9 13784
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