Παραπομπή APA

McKenna, R. (1991). Relationship marketing: Successful strategies for the age of the customer. Reading, Mass.: Addison-Wesley Pub. Co..

Παραπομπή Chicago Style

McKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Reading, Mass.: Addison-Wesley Pub. Co., 1991.

Παραπομπή MLA

McKenna, Regis. Relationship Marketing: Successful Strategies for the Age of the Customer. Reading, Mass.: Addison-Wesley Pub. Co., 1991.

Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.