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|a Hiam, Alexander
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|a The portable MBA in marketing /
|c Alexander Hiam, Charles D. Schewe.
|
260 |
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|a New York :
|b J. Wiley,
|c c1992.
|
300 |
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|a xiv, 464 p. :
|b ill. ;
|c 26 cm.
|
440 |
|
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|a Portable MBA series
|9 91422
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504 |
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|a Includes bibliographical references (p. 451-452) and index.
|
650 |
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|a Marketing
|x Management
|9 725
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|a Schewe, Charles D.,
|d 1942-
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|y BOOKS
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