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|a Cases in marketing management /
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|a 2nd ed.
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|a Wokingham, England ;
|a Reading, Mass. :
|b Addison-Wesley,
|c c1995.
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|a xii, 390 p. :
|b ill. ;
|c 24 cm.
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|a Includes bibliographical references.
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|a Marketing
|x Management
|v Case studies
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