TY - BOOK TI - Basic marketing: concepts, decisions, and strategies AU - Cundiff, Edward W. A2 - Still, Richard Ralph, 1921- CY - Englewood Cliffs, N.J. PB - Prentice-Hall PY - 1971 LA - English SN - 0130626384 ET - 2nd ed. N1 - First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. ER -