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LEADER |
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|a HF5415.32
|b .Z65 1999
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|a HF5415.32.Z65 1999
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100 |
1 |
|
|a Zollo, Peter
|9 40131
|
245 |
1 |
0 |
|a Wise up to teens :
|b insights into marketing and advertising to teenagers /
|c by Peter Zollo.
|
250 |
|
|
|a 2nd ed.
|
260 |
|
|
|a Ithaca, N.Y. :
|b New Strategist Publications,
|c c1999.
|
300 |
|
|
|a xvi, 346 p. :
|b ill. ;
|c 24 cm.
|
500 |
|
|
|a Includes index.
|
505 |
0 |
0 |
|g ch. 1.
|t Why teens are important consumers --
|g ch. 2.
|t Teens, products, and brands --
|g ch. 3.
|t Teens and media --
|g ch. 4.
|t Teen activities and interests --
|g ch. 5.
|t Teen trends and social hierarchy --
|g ch. 6.
|t Teens and music --
|g ch. 7.
|t Power of celebrity --
|g ch. 8.
|t Teen values --
|g ch. 9.
|t Essence of being teen --
|g ch. 10.
|t Teen life : home, play, school --
|g ch. 11.
|t Advertising and promoting to teens --
|g ch. 12.
|t Researching teens.
|
650 |
|
0 |
|a Consumer behavior
|9 3866
|
650 |
|
0 |
|a Teenage consumers
|9 40132
|
650 |
|
0 |
|a Marketing
|9 864
|
650 |
|
0 |
|a Advertising
|9 722
|
942 |
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|0 6
|
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|d 41088
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|0 0
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|2 lcc
|4 0
|6 HF541532 Z65 01999
|7 0
|8 MC
|9 87476
|a BIB
|b BIB
|c Stack Room A
|d 2001-02-28
|e LEADER BOOKS ΘΕΟΔ.Γ.ΔΡΕΣ & ΣΙΑ
|g 0.00
|l 6
|m 1
|o HF5415.32.Z65 1999
|p 0013036525
|r 2018-01-17
|s 2018-01-11
|t 1
|v 26.00
|w 2015-11-10
|y BOOKS
|