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|a HF5415.K636 1991
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|9 87257
|a Kotler, Philip
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|a Principles of marketing /
|c Philip Kotler, Gary Armstrong.
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|a 5th ed.
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260 |
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1991.
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300 |
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|a xxiii, 711 p. :
|b fig., tabl. ;
|c 28 cm.
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490 |
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|a The Prentice-Hall series in marketing.
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504 |
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|a Includes bibliographical references and indexes.
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650 |
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|q (Gary M.)
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|d Englewood Cliffs, N.J. : Prentice Hall, c1996.
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