Παραπομπή APA

Luther, W. M. (2001). The marketing plan: How to prepare and implement it (3rd ed.). New York: AMACOM.

Παραπομπή Chicago Style

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. New York: AMACOM, 2001.

Παραπομπή MLA

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. New York: AMACOM, 2001.

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