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|a HF5415.153
|b .P46 1981
|
100 |
1 |
|
|a Pfeiffer, Simone.
|9 7265
|
245 |
1 |
4 |
|a Die Akzeptanz von Neuprodukten im Handel :
|b eine empirische Untersuchung zum Innovationsverhalten des Lebensmittelhandels /
|c Simone Pfeiffer.
|
260 |
|
|
|a Wiesbaden :
|b Gabler,
|c 1981.
|
300 |
|
|
|a 229 p. :
|b ill. ;
|c 24 cm.
|
440 |
|
0 |
|a Schriftenreihe Unternehmensführung und Marketing ;
|v Bd. 14
|9 86233
|
504 |
|
|
|a Bibliography: p. 210-217.
|
650 |
|
0 |
|9 146599
|a New products
|x Management
|v Case studies.
|
650 |
|
0 |
|9 64528
|a Marketing
|x Management
|v Case studies
|
650 |
|
0 |
|9 146600
|a Grocery trade
|z Germany (West)
|x Management
|v Case studies.
|
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