@book{ VuFind-59202, title = {Consumer behavior and culture : consequences for global marketing and advertising}, author = {Mooij, Marieke K. de, 1943-}, address = {Thousand Oaks, Calif.}, publisher = {Sage Publications}, year = {2004}, pages = {345}, url = {http://www.loc.gov/catdir/toc/ecip041/2003006597.html} }