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|a HF5415.13.K58 2004
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|a Knight, Peter,
|d 1961 Oct. 12-
|9 65550
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4 |
|a The highly effective marketing plan /
|c Peter Knight.
|
| 260 |
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|
|a London :
|b Pearson/Prentice Hall Business,
|c 2004.
|
| 300 |
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|a vii, 168 p. :
|b ill. ;
|c 24 cm.
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|a Marketing
|x Planning
|9 9255
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| 650 |
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|a Marketing
|x Management
|9 725
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|a Knight, Peter,
|d Αθήνα : Κέρκυρα, 2005.
|s Highly effective marketing plan.
|t Το εξαιρετικά αποτελεσματικό σχέδιο μάρκετινγκ :
|z 9608386306
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|y BOOKS
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