Παραπομπή APA

Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). Boston: McGraw-Hill/Irwin.

Παραπομπή Chicago Style

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston: McGraw-Hill/Irwin, 2006.

Παραπομπή MLA

Perreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston: McGraw-Hill/Irwin, 2006.

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