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|a Dolan, Robert J.
|9 13602
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|a Marketing management :
|b text and cases /
|c Robert J. Dolan.
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|a Marketing management cases
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|a Boston :
|b McGraw-Hill/Irwin,
|c c2002.
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|a ix, 498 p. :
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|c 26 cm.
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|a McGraw-Hill/Irwin series in marketing
|9 58607
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|a Includes bibliographical references.
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