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|a Rapp, Stan
|9 8809
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|a MaxiMarketing :
|b the new direction in advertising, promotion, and marketing strategy /
|c Stan Rapp and Thomas L. Collins.
|
260 |
|
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|a New York :
|b McGraw-Hill,
|c c1987.
|
300 |
|
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|a x, 278 p. :
|b ill. ;
|c 23 cm.
|
504 |
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|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing
|9 864
|
650 |
|
0 |
|a Advertising
|9 722
|
650 |
|
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|a Sales promotion
|9 6905
|
700 |
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|a Collins, Thomas L.
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