@book{ VuFind-69357, title = {Routledge handbook of sports sponsorship : successful strategies}, author = {Ferrand, Alain}, editor = {Torrigiani, Luiggino, 1962-}, editor = {Camps, Andreu.}, address = {London}, publisher = {Routledge}, year = {2007}, pages = {278}, url = {http://www.loc.gov/catdir/toc/ecip0615/2006017953.html} }