Social marketing in the 21st century /

Πρώτος συγγραφέας: Andreasen, Alan R., 1934-
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Thousand Oaks, Calif. :, SAGE Publications,, c2006.
Θέματα:
Διαθέσιμο Online: Table of contents
Publisher description
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010 |a  2005022466 
020 |a 141291633X (cloth) 
020 |a 1412916348 (pbk.) 
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100 1 |9 128679  |a Andreasen, Alan R.,  |d 1934- 
245 1 0 |a Social marketing in the 21st century /  |c Alan R. Andreasen. 
246 3 |a Social marketing in the twenty-first century 
260 |a Thousand Oaks, Calif. :  |b SAGE Publications,  |c c2006. 
300 |a xi, 264 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 237-252) and index. 
505 0 |a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. 
650 0 |a Social marketing  |9 28143 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/ecip0517/2005022466.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html 
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