Social marketing in the 21st century /

Πρώτος συγγραφέας: Andreasen, Alan R., 1934-
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Thousand Oaks, Calif. :, SAGE Publications,, c2006.
Θέματα:
Διαθέσιμο Online: Table of contents
Publisher description
Πίνακας περιεχομένων:
  • Social change, social problems and 21st century social marketing
  • Creating and framing the agenda
  • The structure of social problems
  • The role of social marketing
  • Setting priorities with social marketing
  • Beyond downstream interventions : influencing communities
  • Structural change : influencing lawmakers and regulators
  • Structural change : recruiting business allies
  • Recruiting allies in the media and the health-care communities
  • Repostioning social marketing for the 21st century.