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|a HF5415.127.W43 2000
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|9 128824
|a Wedel, Michel
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245 |
1 |
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|a Market segmentation :
|b conceptual and methodological foundations /
|c Michel Wedel, Wagner A. Kamakura.
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250 |
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|a 2nd ed.
|
260 |
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|a Boston :
|b Kluwer Academic,
|c c2000.
|
300 |
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|a xxii, 382 p. :
|b ill. ;
|c 25 cm.
|
490 |
0 |
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|a International series in quantitative marketing
|
504 |
|
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|a Includes bibliographical references (p. [345]-370]) and index.
|
650 |
|
0 |
|9 17212
|a Market segmentation
|
650 |
|
0 |
|9 177093
|a Market segmentation
|x Statistical methods.
|
700 |
1 |
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|a Kamakura, Wagner A.
|q (Wagner Antonio)
|9 128825
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|c Stack Room A
|d 2006-11-01
|e ΠΑΠΑΣΩΤΗΡΙΟΥ-ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ-ΚΩΣΤΑΡΑΚΗΣ
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|r 2020-07-28
|t 1
|v 26.00
|w 2015-11-10
|y BOOKS
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