The marketing research guide /

Άλλοι συγγραφείς: Stevens, Robert E., 1942-
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: New York, NY : Best Business Books, c2006.
Έκδοση: 2nd ed.
Θέματα:
Διαθέσιμο Online: Table of contents
Πίνακας περιεχομένων:
  • Introduction to marketing research
  • Research designs for management decisions
  • Experimentation
  • Measurement
  • Introduction to data collection
  • Designing the data-gathering instrument
  • Fielding the data-gathering instrument
  • Sampling methods and sample size
  • Analyzing and interpreting data for decisions
  • Advanced data analysis
  • The research report
  • Industrial and international market research
  • Mail surveys
  • Concept/product testing.