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|a 0789021420 (hbk.)
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|a 0789021439 (pbk.)
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|a Z678.S765 2002
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|a Strategic marketing in library and information science /
|c Irene Owens, editor.
|
| 260 |
|
|
|a Binghamton, NY :
|b Haworth Information Press,
|c c2002.
|
| 300 |
|
|
|a 254 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
|
| 650 |
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|9 18983
|a Library planning
|
| 650 |
|
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|9 27980
|a Libraries
|x Marketing
|
| 650 |
|
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|9 178135
|a Information services
|x Planning.
|
| 650 |
|
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|9 27979
|a Information services
|x Marketing
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|9 129481
|a Owens, Irene
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|a Acquisitions librarian
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|c Stack Room A
|d 2007-02-21
|e ΠΑΠΑΣΩΤΗΡΙΟΥ-ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ-ΚΩΣΤΑΡΑΚΗΣ
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