Strategic marketing in library and information science /
| Άλλοι συγγραφείς: | Owens, Irene |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Binghamton, NY :,
Haworth Information Press,,
c2002.
|
| Θέματα/Λέξεις Κλειδιά: |
Πίνακας περιεχομένων:
- Marketing in library and information science : a selected review of related literature / Irene Owens
- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero
- The importance of marketing in the library and information science curriculum / Glynn Harmon
- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer
- A marketing approach to recruiting librarians / Ronald D. Pollock
- Strategic marketing of electronic resources / Dennis Dillon
- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln
- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill
- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne
- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill
- Marketing in public libraries / Loriene Roy.