Strategic market relationships : from strategy to implementation /
| Πρώτος συγγραφέας: | Donaldson, Bill, 1948- |
|---|---|
| Άλλοι συγγραφείς: | O'Toole, Tom, 1966- |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Chichester, England :,
Wiley,,
c2007.
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Διαθέσιμο Online: |
Table of contents only Contributor biographical information Publisher description |
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| 100 | 1 | |a Donaldson, Bill, |d 1948- |9 129636 | |
| 245 | 1 | 0 | |a Strategic market relationships : |b from strategy to implementation / |c Bill Donaldson, Tom O'Toole. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chichester, England : |b Wiley, |c c2007. | ||
| 300 | |a xiv, 269 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [249]-262) and index. | ||
| 505 | 0 | |a Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. | |
| 650 | 0 | |a Relationship marketing |9 17640 | |
| 650 | 0 | |a Strategic alliances (Business) |9 9485 | |
| 650 | 0 | |a Business networks |9 13747 | |
| 650 | 0 | |a Industrial management |9 367 | |
| 700 | 1 | |9 129637 |a O'Toole, Tom, |d 1966- | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0711/2007006914.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0827/2007006914-d.html |
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