Social marketing : improving the quality of life /
| Πρώτος συγγραφέας: | Kotler, Philip |
|---|---|
| Άλλοι συγγραφείς: | Roberto, Ned., Lee, Nancy, 1932- |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Thousand Oaks, Calif. :,
Sage Publications,,
c2002.
|
| Έκδοση: | 2nd ed. |
| Θέματα/Λέξεις Κλειδιά: | |
| Διαθέσιμο Online: |
Publisher description Table of contents only Contributor biographical information |
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| 020 | |a 0761924345 (pbk. : alk. paper) | ||
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| 040 | |a DLC |c DLC |d DLC |d GrThPMO | ||
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| 100 | 1 | |9 87257 |a Kotler, Philip | |
| 245 | 1 | 0 | |a Social marketing : |b improving the quality of life / |c Philip Kotler, Ned Roberto, Nancy Lee. |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c2002. | ||
| 300 | |a xvi, 438 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Social marketing |9 28143 | |
| 650 | 0 | |a Behavior modification |9 39845 | |
| 700 | 1 | |9 129659 |a Roberto, Ned. | |
| 700 | 1 | |9 129660 |a Lee, Nancy, |d 1932- | |
| 775 | 1 | 8 | |a Kotler, Philip |b 3rd ed. |d Thousand Oaks, CA : Sage Publications, c2008. |e eng |f cau |t Social marketing : |z 9781412956475 (pbk.) |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0658/2001007178-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0734/2001007178-b.html |
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