What is marketing? /

Corporate συγγραφέας: Harvard Business School. Press.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Boston, Mass. : Harvard Business School Press, c2006.
Σειρά: What is? series
Θέματα:
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245 0 0 |a What is marketing? /  |c Alvin J. Silk content adviser. 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c2006. 
300 |a xii, 207 p. :  |b ill. ;  |c 24 cm. 
490 0 |a What is? series 
504 |a Includes bibliographical references and index. 
505 0 |a Analyzing marketing opportunities. Marketing strategy -- Appendix to chapter 1, Basic marketing mathematics -- Understanding consumer behavior -- Understanding business customers -- Developing marketing strategies. Market segmentation, target market selection, and positioning -- Product policy -- Appendix to chapter 5, Brand valuation -- Going to market -- Marketing communications and promotions -- Optimal pricing -- Implementing marketing strategies. Personal selling and sales management -- Managing customers. 
650 0 |a Marketing  |9 864 
710 2 |9 142314  |a Harvard Business School.  |b Press. 
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