What is marketing? /

Corporate συγγραφέας: Harvard Business School. Press.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Boston, Mass. : Harvard Business School Press, c2006.
Σειρά: What is? series
Πίνακας περιεχομένων:
  • Analyzing marketing opportunities. Marketing strategy
  • Appendix to chapter 1, Basic marketing mathematics
  • Understanding consumer behavior
  • Understanding business customers
  • Developing marketing strategies. Market segmentation, target market selection, and positioning
  • Product policy
  • Appendix to chapter 5, Brand valuation
  • Going to market
  • Marketing communications and promotions
  • Optimal pricing
  • Implementing marketing strategies. Personal selling and sales management
  • Managing customers.