Crash course in marketing for libraries /
Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, in...
| Πρώτος συγγραφέας: | Alman, Susan Webreck |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Westport, CT :,
Libraries Unlimited,,
2007.
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| Σειρά: |
Crash course series (Westport, Conn.)
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| Θέματα/Λέξεις Κλειδιά: |
| Περίληψη: |
Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include "Useful Resources for the Librarian." |
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| Φυσική περιγραφή: |
xi, 177 p. : ill. ; 28 cm. |
| Βιβλιογραφία: |
Includes bibliographical references (p. 169-173) and index. |
| ISBN: |
9781591584308 (pbk.) |