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20241213014110.0 |
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070412s2007 ctua b 001 0 eng |
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|a 9781591584308 (pbk.)
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|a Z716.3.A46 2007
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| 100 |
1 |
|
|9 131306
|a Alman, Susan Webreck
|
| 245 |
1 |
0 |
|a Crash course in marketing for libraries /
|c Susan Webreck Alman.
|
| 246 |
3 |
0 |
|a Marketing for libraries
|
| 260 |
|
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|a Westport, CT :
|b Libraries Unlimited,
|c 2007.
|
| 300 |
|
|
|a xi, 177 p. :
|b ill. ;
|c 28 cm.
|
| 490 |
1 |
|
|a Crash course series
|
| 504 |
|
|
|a Includes bibliographical references (p. 169-173) and index.
|
| 505 |
0 |
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|a 1. The planning process for your marketing plan -- 2. Develop a marketing plan -- 3. Communicate to the community : using the media, newsletters, and annual reports to market the library -- 4. Fund-raising.
|
| 520 |
|
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|a Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include "Useful Resources for the Librarian."
|
| 650 |
|
0 |
|a Libraries
|x Marketing
|9 27980
|
| 830 |
|
0 |
|9 117700
|a Crash course series (Westport, Conn.)
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|b BIB
|c Stack Room A
|d 2007-11-19
|e ΠΑΠΑΣΩΤΗΡΙΟΥ-ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ-ΚΩΣΤΑΡΑΚΗΣ
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|y BOOKS
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