Crash course in marketing for libraries /
Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, in...
| Πρώτος συγγραφέας: | Alman, Susan Webreck |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Westport, CT :,
Libraries Unlimited,,
2007.
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| Σειρά: |
Crash course series (Westport, Conn.)
|
| Θέματα/Λέξεις Κλειδιά: |
Πίνακας περιεχομένων:
- 1. The planning process for your marketing plan
- 2. Develop a marketing plan
- 3. Communicate to the community : using the media, newsletters, and annual reports to market the library
- 4. Fund-raising.