The irresistible offer : how to sell your product or service in 3 seconds or less /

Κύριος συγγραφέας: Joyner, Mark, 1968-
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Hoboken, N.J. : Wiley, c2005.
Θέματα:
Διαθέσιμο Online: Table of contents only
Contributor biographical information
Publisher description
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010 |a  2005006844 
020 |a 0471738948 (cloth) 
020 |a 9780471738947 (cloth) 
035 |a hzn105695 
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100 1 |9 131915  |a Joyner, Mark,  |d 1968- 
245 1 4 |a The irresistible offer :  |b how to sell your product or service in 3 seconds or less /  |c Mark Joyner. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2005. 
300 |a xx, 219 p. ;  |c 23 cm. 
500 |a Includes index. 
500 |a Book purchase includes offer of free software and audio recordings with directions for claiming them. 
505 0 |a The magic window -- The core imperative of business -- The big four questions -- What is the irresistible offer? -- What is not the irresistible offer? -- Elements of the irresistible offer -- The great formula -- Offer intensifiers -- The offer continuum -- The great offers through history -- Word of mouth from flaming lips -- Appendix A: Selling yourself in three seconds or less -- Appendix B: A note to salesmen. 
650 0 |a Marketing  |9 864 
650 0 |a Selling  |9 13274 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip059/2005006844.html 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/enhancements/fy0621/2005006844-b.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0621/2005006844-d.html 
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