The irresistible offer : how to sell your product or service in 3 seconds or less /

Πρώτος συγγραφέας: Joyner, Mark, 1968-
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Hoboken, N.J. :, Wiley,, c2005.
Θέματα:
Διαθέσιμο Online: Table of contents only
Contributor biographical information
Publisher description
Πίνακας περιεχομένων:
  • The magic window
  • The core imperative of business
  • The big four questions
  • What is the irresistible offer?
  • What is not the irresistible offer?
  • Elements of the irresistible offer
  • The great formula
  • Offer intensifiers
  • The offer continuum
  • The great offers through history
  • Word of mouth from flaming lips
  • Appendix A: Selling yourself in three seconds or less
  • Appendix B: A note to salesmen.