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960129s1980 njua b 00110 eng |
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|9 87257
|a Kotler, Philip
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|a Principles of marketing /
|c Philip Kotler.
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1980.
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| 300 |
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|a xxi, 684, [28]p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and indexes.
|
| 650 |
|
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|a Marketing
|9 864
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|a Kotler, Philip
|b 5th ed.
|d Englewood Cliffs, N.J. : Prentice-Hall, c1991.
|e eng
|f nju
|k The Prentice-Hall series in marketing.
|k Prentice-Hall series in marketing
|t Principles of marketing /
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