Παραπομπή APA

Dunn, M., & Halsall, C. (2009). The marketing accountability imperative: Driving superior returns on marketing investments. San Francisco, CA: Jossey-Bass.

Παραπομπή Chicago Style

Dunn, Michael, and Chris Halsall. The Marketing Accountability Imperative: Driving Superior Returns On Marketing Investments. San Francisco, CA: Jossey-Bass, 2009.

Παραπομπή MLA

Dunn, Michael, and Chris Halsall. The Marketing Accountability Imperative: Driving Superior Returns On Marketing Investments. San Francisco, CA: Jossey-Bass, 2009.

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