Statistics for marketing and consumer research /
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises...
Πλήρης περιγραφή
Αποθηκεύτηκε σε:
| Πρώτος συγγραφέας: |
Mazzocchi, Mario |
| Μορφή: |
Βιβλίο
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| Γλώσσα: |
English
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| Άλλες Λεπτομέρειες Έκδοσης: |
London, England :,
Sage,,
2008.
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| Θέματα/Λέξεις Κλειδιά: |
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