Social marketing : influencing behaviors for good /
"The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, an...
| Πρώτος συγγραφέας: | Kotler, Philip |
|---|---|
| Άλλοι συγγραφείς: | Lee, Nancy, 1932- |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Άλλες Λεπτομέρειες Έκδοσης: |
Thousand Oaks, CA :,
Sage Publications,,
c2008.
|
| Έκδοση: | 3rd ed. |
| Θέματα/Λέξεις Κλειδιά: |