Social marketing : influencing behaviors for good /

"The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, an...

Πλήρης περιγραφή

Πρώτος συγγραφέας: Kotler, Philip
Άλλοι συγγραφείς: Lee, Nancy, 1932-
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Thousand Oaks, CA :, Sage Publications,, c2008.
Έκδοση: 3rd ed.
Θέματα:
Περίληψη: "The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally." -- Cover.
Φυσική περιγραφή: xii, 444 p. : ill. ; 24 cm.
Βιβλιογραφία: Includes bibliographical references (p. 403-427) and indexes.
ISBN: 9781412956475 (pbk.)