Social marketing : influencing behaviors for good /

"The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, an...

Πλήρης περιγραφή

Πρώτος συγγραφέας: Kotler, Philip
Άλλοι συγγραφείς: Lee, Nancy, 1932-
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Thousand Oaks, CA :, Sage Publications,, c2008.
Έκδοση: 3rd ed.

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