Marketing : a guide to the fundamentals /

Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

Κύριος συγγραφέας: Forsyth, Patrick.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: London, England : Profile Books, c2009.

University of Macedonia Library: Βιβλιοστάσιο Α (Stack Room A)

Ταξινομικός #: HF5415.F5666 2009
Συλλογή: Main Collection
Αντίγραφο 1 Διαθέσιμο