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|a 9780470386736 (pbk.)
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|a HF5415.1265.M853 2009
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100 |
1 |
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|9 136174
|a Mullen, Jeanniey
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245 |
1 |
0 |
|a Email marketing :
|b an hour a day /
|c Jeanniey Mullen, David Daniels.
|
260 |
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|a Indianapolis, IN :
|b Wiley,
|c c2009.
|
300 |
|
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|a xx, 291 p. :
|b ill. ;
|c 24 cm.
|
490 |
1 |
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|a Sybex serious skills
|
500 |
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|a Includes index.
|
505 |
0 |
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|a 1. Understanding email marketing today -- 2. The five critical elements of every email you create -- 3. Getting ready to build your email marketing efforts -- 4. What happens once you send your email -- 5. Eight key drivers of your email campaign -- 6. Preparing your email marketing strategy -- 7. Month 2 : ensuring success as you launch your campaign -- 8. Month 3 : adding bells and whistles -- 9. Getting ready for year 2 and beyond -- Appendix A. Vendor resource list -- Appendix B. Email checklists.
|
650 |
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|a Internet marketing
|9 9805
|
650 |
|
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|a Telemarketing
|9 13269
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650 |
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|a Electronic mail messages
|9 63755
|
700 |
1 |
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|9 136175
|a Daniels, David L.,
|d 1970-
|
830 |
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|9 118467
|a Serious skills.
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|d 2009-11-06
|e ΠΑΠΑΣΩΤΗΡΙΟΥ-ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ-ΚΩΣΤΑΡΑΚΗΣ
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|y BOOKS
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