TY - BOOK TI - Principles of marketing AU - Kotler, Philip A2 - Armstrong, Gary CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall PY - 2010 LA - English SN - 9780136079415 (casebound : alk. paper) SN - 0136079415 SN - 9780137006694 (pbk. : Global ed.) SN - 0137006691 (pbk. : Global ed.) ET - 13th ed. ER -