The art and science of marketing : marketing for marketing managers /

Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads.

Κύριος συγγραφέας: Dowling, Grahame R.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Oxford, England : Oxford University Press, 2004

University of Macedonia Library: Βιβλιοστάσιο Α (Stack Room A)

Ταξινομικός #: HF5415.D747 2004
Συλλογή: Main Collection
Αντίγραφο 1 Διαθέσιμο