The art and science of marketing : marketing for marketing managers /

Blending the art of marketing with the science of marketing, this book shows how to implement marketing effectively to create and capture the value of the offers they make to their target customers. It also questions the usefulness of some marketing fads.

Πρώτος συγγραφέας: Dowling, Grahame R.
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: Oxford, England :, Oxford University Press,, 2004
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