Habit : the 95% of behaviour marketers ignore /

"80% of new products fail. Millions of pounds are wasted on advertising every year. Even "satisfied customers" abandon companies and products at the drop of a hat. How can this be? How can so many brilliant marketers and product developers be failing so dramatically?" "In Ha...

Πλήρης περιγραφή

Κύριος συγγραφέας: Martin, Neale, 1957-
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Harlow : Financial Times Prentice Hall, c2008.

University of Macedonia Library: Βιβλιοστάσιο Α (Stack Room A)

Ταξινομικός #: HF5415.32.M375 2008
Συλλογή: Main Collection
Αντίγραφο 1 Διαθέσιμο