Chaotics : the business of managing and marketing in the age of turbulence /

Πρώτος συγγραφέας: Kotler, Philip
Άλλοι συγγραφείς: Caslione, John A.
Μορφή: Βιβλίο
Γλώσσα: English
Άλλες Λεπτομέρειες Έκδοσης: New York :, AMACOM,, c2009.
Έκδοση: 1st ed.
Διαθέσιμο Online: Table of contents only
Πίνακας περιεχομένων:
  • The world has entered a new economic stage : from normality to turbulence
  • Management's wrong responses to turbulence now become dangerous
  • The chaotics model : managing vulnerability and opportunity
  • Designing management systems for resilience
  • Designing marketing systems for resilience
  • Thriving in the age of turbulence : achieving business enterprise sustainability.