Branded : branding in sport business /

"Branded: Branding in Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has gener...

Πλήρης περιγραφή

Άλλοι συγγραφείς: Lee, Jason W.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Durham, N.C. : Carolina Academic Press, c2010.

University of Macedonia Library: Βιβλιοστάσιο Α (Stack Room A)

Ταξινομικός #: GV716.B75 2010
Συλλογή: Main Collection
Αντίγραφο 1 Διαθέσιμο