Key marketing metrics : the 50+ metrics every manager needs to know /

"Key Marketing Metrics is your definitive guide to the most powerful metrics you can use to measure your marketing success. It covers everything you need to know about over 50 of the most important metrics and will help you make the most out of your marketing money." "You'll lear...

Πλήρης περιγραφή

Άλλοι συγγραφείς: Farris, Paul.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Harlow, England : Wharton School Pub. Pearson Education, 2009.
Διαθέσιμο Online: Table of contents only

Διαθέσιμο Online

Table of contents only

University of Macedonia Library: Βιβλιοστάσιο Α (Stack Room A)

Ταξινομικός #: HF5415.2.M35543 2009
Συλλογή: Main Collection
Αντίγραφο 1 Διαθέσιμο