Cruise to success : how to steer your way through the murky waters of marketing your library /

"This book is a hands-on guide and handbook to create a library marketing campaign. Though written specifically for academic libraries, there is useful information for libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to...

Πλήρης περιγραφή

Κύριος συγγραφέας: Phillips, Loreen S.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Oxford : Chandos, 2009.
Σειρά: Chandos information professional series
Πίνακας περιεχομένων:
  • Why libraries should market themselves?
  • Library as corporation
  • Creating a SWOT analysis
  • Areas to consider in a marketing campaign
  • Merchandising and branding
  • Marketing strategy
  • Poster guidelines
  • Other tools of communication : news announcements, public relations, newsletters and annual reports.