Cruise to success : how to steer your way through the murky waters of marketing your library /
"This book is a hands-on guide and handbook to create a library marketing campaign. Though written specifically for academic libraries, there is useful information for libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to...
|Κύριος συγγραφέας:||Phillips, Loreen S.|
Chandos information professional series
- Why libraries should market themselves?
- Library as corporation
- Creating a SWOT analysis
- Areas to consider in a marketing campaign
- Merchandising and branding
- Marketing strategy
- Poster guidelines
- Other tools of communication : news announcements, public relations, newsletters and annual reports.