The Facebook guide to small business marketing /

Κύριος συγγραφέας: Ray, Ramon.
Μορφή: Βιβλίο
Γλώσσα: English
Έκδοση: Hoboken, N.J. : John Wiley & Sons, c2013.
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245 1 4 |a The Facebook guide to small business marketing /  |c by Ramon Ray. 
246 3 0 |a Small business marketing 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2013. 
300 |a xxiv, 260 p. :  |b col. ill. ;  |c 23 cm. 
500 |a "Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover. 
500 |a Web resources: p. 237-241. 
500 |a Includes index. 
505 0 |a Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses. 
650 0 |a Internet marketing  |9 9805 
650 0 |a Internet advertising  |9 9804 
650 0 |a Small business marketing  |9 91007 
630 0 0 |a Facebook (Electronic resource)  |9 98073 
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