@book{ VuFind-89824, title = {Βασικές αρχές μάρκετινγκ : μια στρατηγική προσέγγιση}, author = {Perreault, William D., Jr.}, editor = {Cannon, Joseph P. (Assistant professor of marketing)}, editor = {McCarthy, E. Jerome}, address = {Αθήνα}, publisher = {Εκδόσεις Π.Χ. Πασχαλίδης}, year = {2012}, url = {http://www3.lib.uom.gr/enrichment/retrieveRecIPAC.asp?ID=6074} }